BLOGS

WHAT IS YOUR MARKETING MISSING?

What is your marketing missing?

Among the most important sectors in an organization is the marketing sector. For this reason, most organizations have the position of Chief Marketing Officer (CMO). The CMO to be specific is a corporate who is in charge of marketing. The roles these professionals play in the marketing sector are extensive and they too can use some help. If you are a CMO you will need new insights from time to time to upgrade your marketing strategies. The world is evolving almost every single day therefore there is a need to know whether you are doing your marketing right. The only way to know this is by finding what your marketing is missing.

Outsourcing of marketing services

As the CMO of an organization, you probably think you have everything under control. Most CMOs are tasked with marketing tasks ranging from analytical to interpersonal marketing tasks. If you have launched a marketing strategy before that was run by the in-house marketing team and it failed. The reason behind such failure is probably a limitation of ideas. If such a strategy was outsourced to companies that are strictly in the market for marketing services, there is a probability some positive result would have come out of the marketing strategy.

Knowledge of the best marketing companies

Cheap is expensive. This is a lesson most CMOs have come to learn in a hard way. Most times the quality of service you get is directly proportional to the fees you have paid for the services. Always ensure you are aware of the reputation of a company before you out-source for their services. Remember the sole intention of outsourcing is to get good if not excellent results. Also, working with the best marketers helps you to avoid outsourcing fails which many companies get to experience.

Variations

For variations, you will need a checklist to help you know what you have done and whatnot. The most important variations for the modern-day world are;

Video marketing

Social Media Marketing

Search Engine Optimization

Website Marketing

As much as traditional mediums of marketing are still important but nothing has a massive impact like going digital. If your marketing strategies have not touched digital marketing strategies, you will need to start immediately. However, if you have exercised most and they have borne results. Remember for marketing you are not done until you have touched on every trending digital marketing strategy.